Seven Branding Lessons from iOS 7

Why i ❤ Apple – by the numbers…
Sean Ketchem, WP blogger & BrandSpecialist gives a run-down on iOS7 & explains why the more things change, the more they stay the same… (building a Brand – better read this one FYi 😉

Sean Ketchem, PhD

Now that the pixels have settled a bit on the iOS 7 release (which, despite some early detractors, is turning out to be one of the more successful releases in the company’s history), let’s look at what all this signifies about Apple as a brand, and what branding lessons we can take away from the industry and user chatter.

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